Remedy Health Website
2023
Marketing | Advertising | Medical Providers | Direct Primary Care | Project Management | Agency | Storytelling | Creative Direction | Growth Strategy | Brand Identity
As a project leader at Gitwit, I spearheaded the digital overhaul of Remedy Health’s online platform, focusing on creating a more intuitive, user-friendly experience for both patients and providers. Our goal was to simplify the complexities of healthcare navigation, ensuring easy access to vital resources and telemedicine services.
Key Solutions:
User-Centric Design: Developed a seamless, intuitive interface that improved patient access to health services.
Brand Refresh: Created a fresh, modern brand identity that positioned Remedy Health as an approachable, trustworthy leader in digital healthcare. Including color refresh, campaign visual identity,
Data-Driven Strategy: Used data insights to refine navigation, optimize user flow, and improve engagement across key services.
Marketing Strategy: Key assets such as pitch decks and one sheets for Remedy Health to scale and sell to corporate organizations and compete against the major health insurance providers as a high-touch, effective solution.
Outcome:
The redesign significantly improved user engagement and satisfaction, positioning Remedy Health as a top-tier digital health provider.
Personal Reflection: Navigating Digital Healthcare with Purpose
Working on the Remedy Health project was an eye-opening experience. The challenge was to take something as complex and essential as healthcare and make it accessible, intuitive, and even welcoming. The highs were seeing the platform come together in a way that truly benefited both patients and providers. The lows were tackling the technical complexities of creating seamless navigation while ensuring compliance with healthcare regulations.
My biggest takeaway was learning the importance of empathy-driven design. In healthcare, users need to feel both empowered and supported. Designing this platform required thinking beyond aesthetics—I had to constantly remind myself to see the platform from a patient’s perspective. It wasn’t just about creating a website; it was about improving people's access to healthcare.
Seeing Remedy Health emerge as a top-tier digital health provider was deeply fulfilling. It reaffirmed my belief that thoughtful, user-centered design can transform industries and make vital services more accessible.